3 Reasons Why Every Merchant Should Start Using Google Shopping Ads

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If you are little aware of the online world, you perhaps know that Google Shopping has the transformed the concept of marketing online. It has revolutionized the way how marketers execute ecommerce PPC campaign strategies. Google has even created various new services around Google Shopping since it’s that important. If you are a merchant and haven’t still entered into the Google Shopping arena, this is the time for you to start utilizing the power of Google Shopping Ads. Mentioned below are three important reasons why every merchant should start using Google Shopping Ads:

Google Shopping is More Profitable than Text Ads:

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In general cases, product listing ad campaigns on Google shopping provide customers with greater return of investment (ROI) than general text ads as well as display campaigns. Typically the Google Shopping ads come with specific product listing that contains product image, price, and title. This helps to grab the attention of potential customers than regular text ads. Google product listing ads offer a visual element to the potential shoppers.

Affordable and Reliable:

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There are merchants who have had negative experiences in regards to PPC campaigns or are reluctant to invest on Google ads because of high cost per click. However, Google Shopping is an ideal and affordable solution for merchants to get exposure while seeing profitable results. In fact, may Google Shopping ads can run with a much lower cost per click that text or display ads. A recent study has revealed that client’s average cost per click for Google Shopping Ad can be up to 50% cheaper than the normal text or display ads.

Help You Set Up Dynamic Remarketing:

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One of the most important reasons marketers want to have a feed in Google Merchant Center is that it gives them the ability to apply for the dynamic remarketing. Dynamic remarketing is a great tool that allows merchants to remarket their products to visitors by displaying them specific products they view on a particular website. Actually, these products are directly pulled from the marketer’s Google Merchant Center feed and presented through display ads.

Influence of Social Commerce Features on Pinterest and Instagram

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Both Instagram and Pinterest have announced regarding their advancements in social commerce. The advancement in social commerce allows users on Instagram and Pinterest to buy straight from the platform. Following is the brief discussion about the same:

Instagram Updates:

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Instagram announced in their update that they are planning to change their advertising API. The update includes the addition of new buttons that link users to URL of the sponsor’s choice. Instagram has updated their platform with four new buttons, they are- Shop Now, Install Now, Sign Up, and Learn More. When users click on these buttons, it will open a mini-browser within Instagram, and closing the browser will go back to the picture where user came from. However, the linking facility has only been available in the US and in Canada.

How Can Brands Get Help From These Buttons?

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These direct call-to-action button means there are more ways to attract customers through the same platform. What brands need to take care is to make sure that their ads always get a native look to this platform. Instagram itself has its own way to make this a focus.

Pinterest Updates:

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Pinterest also announced in an update that would introduce new Buyable Pins to their iOS app, and they did that. This means that pinners are now able to shop directly within the platform on their iPhone devices. This new feature rolls out with select pin section including a Buy It option. With Buy It option, users have the ability to select quantities, colors, and sizes of the pinned item to purchase.

How Can Brands Get Help from This Update?

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Pinterest has always been a conversion-heavy platform and with this update, the brands would receive more conversions. For the brands, Pinterest is considered the best driver of social commerce. In a recent survey, it has been revealed that 93% of the active users use Pinterest to plan purchases and 87% users buy something before because of Pinterest. With this update, it is clear that Pinterest is going to work with brands to bring useful contents to its users.

Why Facebook Product Ads is a Phenomenon Tool for Online Marketing?

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Facebook has recently announced that the advertisers now can take the advantage of its new dynamic product ads. This is a great advantage for the advertisers as this allows retailers to submit their products in a feed format that would be displayed within the Facebook newsfeed as well as in the right hand column ad space. Another benefit of this Product ad is that it is automatically compatible for mobile devices too.

Why Facebook Dynamic Products Ads are Important?

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Facebook dynamic product ad is a great way to take retargeting to a new level. The same can be possible due to Facebook’s extensive consumer data, advanced targeting capabilities, and ability to tie sales to computer and mobile devices. With Facebook product ads, retailers may not see as many impressions as well as visitors compared to other re targeting platforms. What Facebook offers you is the advantage to having better data. You can even improve the target by improving click-through rates and conversion rates.

Advantages from Facebook Data and Targeting:

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As far as the audience information is concerned, Facebook offers a wealth of data about all types of shoppers as well as their interests. Since Facebook is partnered with so many online and offline data partnerships, advertisers can not only target consumers based on interests and likes. But they can even target on site behavior, app interaction, and in-store purchase behavior. Literally, Facebook Dynamic product ads are actually a great way of incorporating improvements to custom audiences.

Setting Up Facebook Product Ads:

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Setting up Facebook product ads is very easy. You just need to upload your product catalog, create product feed or the list of products that you want to advertise. Once you are done, you need to set up your custom audience pixel. It is important to use a dynamic ad template that will use your product.

4 Mistakes That Can Ruin a Web development Project

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People who are involved in web development business may understand that there are certain things that you should not do while developing website. These are serious mistakes that could ruin a great web development project before it launches. To help you get the most out of your new web development project, highlighted below are the most common mistakes that can ruin the success of a web development project.

Unaware of the Purpose:

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You may want design a website. But it goes little deeper than that. You may not be sure whether you want to sell your products or services on your website or whether to facilitate conversions on your website. Knowing the purpose of your website is important; otherwise your website will become a complete failure.

Not Keeping the Users in Mind:

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Most people design a website according to their preferences. However, they forget that the website is for the people who visit it, not you. You may like the picture or cartoons, but that doesn’t mean that your eCommerce website should have cartoon images too. The chief responsibility of a website is to visually literate the users about the products and services. You can ruin the purpose of your website if you don’t keep your users in mind.

Making Too Many Changes:

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The functionality you decide for your website should be the fundamental of your website and you should not change that very often. Making too many changes halfway through the project would have a huge effect on the foundation of your site. You can’t change the scope specifications of the site halfway through the web development project.

Involving So many People:

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“Too much chefs spoil the brew” – truly your website should be a masterpiece and that could be the result of a great strategy, wonderful design, and functionality. However, it doesn’t mean that everyone in your company should have say in the design of the site.

Automated Lead Generation Tool – Is It a Great Tool to Increase Twitter Followers?

By | Digital Marketing, Social media, Twitter follow | No Comments

Social media is a huge platform where people meet new people, talk to people, make friends, and even promote businesses and brands. One of the most important challenges people face on different social media platforms is to grow followers and improve engagements. Twitter, being one of the gigantic social media platforms, is a great source of traffic and engagement. You might be wondering watching others improving a lot of followers and trying to figure out a suitable but safe way to improve your Twitter following.

The Twitter Power:

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Twitter has the potential to drive massive traffic to your business website/ blog, get more eyeballs on your business concept, promote your brand, and increase your influence on the social media platform. Twitter also lets you connect with other users from deep connections that will be beneficial to your business in huge way. As Twitter is continuing to grow at the rate of 135,000 users each day, the possibilities are endless. All you need is the perfect strategy to improve your followers as well as engagement.

Automated Lead Generation Tool:

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Luckily, there are many different tools available to conduct an effective strategy to grow your influence and followers in Twitter. Twitter automated lead generation tool is such a way that helps you to identify your target audience. It is a great tool that actually allows users to connect with more people, quality leads, in a faster way that you can imagine. Automated lead generation tool will help you grow your own Twitter network in order to form relationships with numerous users and increase your followers the same way bloggers do.

How to Increase Twitter Following with Lead Generation Tool:

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Rule #1: Know your target audience and focus on them to build metrics and set goals for performance. This is vital since it determines the potential your leads have to become genuine customers.

Rule #2: The automated lead generation tool can send you a bunch of followers in no time. However, it is important for you to check whether they are the right match that could become your customers. If yes, then you need to introduce your brand by re-tweeting and following back them. You can even send them direct message if required.

Rule #3: You can grow relationship with the followers by sending them personal and qualifying direct message. You can even run an A/B test to check which message works the best.

Rule #4: When you have grown a relationship with the leads you can let your target audience know how you value them. Make sure you continue to engage them in more tweets and conversations.