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3 Reasons Why Every Merchant Should Start Using Google Shopping Ads

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If you are little aware of the online world, you perhaps know that Google Shopping has the transformed the concept of marketing online. It has revolutionized the way how marketers execute ecommerce PPC campaign strategies. Google has even created various new services around Google Shopping since it’s that important. If you are a merchant and haven’t still entered into the Google Shopping arena, this is the time for you to start utilizing the power of Google Shopping Ads. Mentioned below are three important reasons why every merchant should start using Google Shopping Ads:

Google Shopping is More Profitable than Text Ads:

In general cases, product listing ad campaigns on Google shopping provide customers with greater return of investment (ROI) than general text ads as well as display campaigns. Typically the Google Shopping ads come with specific product listing that contains product image, price, and title. This helps to grab the attention of potential customers than regular text ads. Google product listing ads offer a visual element to the potential shoppers.

Affordable and Reliable:

There are merchants who have had negative experiences in regards to PPC campaigns or are reluctant to invest on Google ads because of high cost per click. However, Google Shopping is an ideal and affordable solution for merchants to get exposure while seeing profitable results. In fact, may Google Shopping ads can run with a much lower cost per click that text or display ads. A recent study has revealed that client’s average cost per click for Google Shopping Ad can be up to 50% cheaper than the normal text or display ads.

Help You Set Up Dynamic Remarketing:

One of the most important reasons marketers want to have a feed in Google Merchant Center is that it gives them the ability to apply for the dynamic remarketing. Dynamic remarketing is a great tool that allows merchants to remarket their products to visitors by displaying them specific products they view on a particular website. Actually, these products are directly pulled from the marketer’s Google Merchant Center feed and presented through display ads.

Influence of Social Commerce Features on Pinterest and Instagram

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Both Instagram and Pinterest have announced regarding their advancements in social commerce. The advancement in social commerce allows users on Instagram and Pinterest to buy straight from the platform. Following is the brief discussion about the same:

Instagram Updates:

Instagram announced in their update that they are planning to change their advertising API. The update includes the addition of new buttons that link users to URL of the sponsor’s choice. Instagram has updated their platform with four new buttons, they are- Shop Now, Install Now, Sign Up, and Learn More. When users click on these buttons, it will open a mini-browser within Instagram, and closing the browser will go back to the picture where user came from. However, the linking facility has only been available in the US and in Canada.

How Can Brands Get Help From These Buttons?

These direct call-to-action button means there are more ways to attract customers through the same platform. What brands need to take care is to make sure that their ads always get a native look to this platform. Instagram itself has its own way to make this a focus.

Pinterest Updates:

Pinterest also announced in an update that would introduce new Buyable Pins to their iOS app, and they did that. This means that pinners are now able to shop directly within the platform on their iPhone devices. This new feature rolls out with select pin section including a Buy It option. With Buy It option, users have the ability to select quantities, colors, and sizes of the pinned item to purchase.

How Can Brands Get Help from This Update?

Pinterest has always been a conversion-heavy platform and with this update, the brands would receive more conversions. For the brands, Pinterest is considered the best driver of social commerce. In a recent survey, it has been revealed that 93% of the active users use Pinterest to plan purchases and 87% users buy something before because of Pinterest. With this update, it is clear that Pinterest is going to work with brands to bring useful contents to its users.